A key way to promote the credibility and reputation of your veterinary practice or animal specialty hospital is to showcase your knowledge and experience. Articles, white papers, and case studies demonstrate your expertise, provide an opportunity to reach out with value-added information to your target market, and improve your website’s search engine rankings through the consistent addition of new material to your site.
Veterinary articles are short – often about 500 words in length. They address one topic per article, usually at a fairly high-level. Veterinary articles are excellent for providing basic information on pet health and wellness to your target market.
Veterinary white papers are longer than veterinary articles: they can run to several thousand words. In a veterinary white paper, you have the opportunity to discuss medicines, treatments, and technologies in-depth, displaying the breadth of your knowledge in the field.
Veterinary case studies are very personal: they are the success stories direct from your veterinary practice or animal specialty hospital. Case studies show your target market very clearly that you not only have theoretical knowledge, but you have the practical experience and hands-on skill needed to bring their pets to full health.
In a busy practice or specialty hospital, you will likely not find the time to develop veterinary articles, white papers, and case studies. VetMG is here to take the burden off you! We will interview you for the necessary information, and develop quality pieces you can place on your website, submit to trade journals, and distribute to your target market.
Showcase your expertise and enhance your reputation:
Call VetMG today at 484-879-6078