Q: There are a lot of veterinary practices in my local area. How do I differentiate my hospital from my competition?
A: As part of our veterinary marketing strategy and business growth services, we will help you to define your unique selling proposition: that is, the qualities that distinguish you from your competition. Your unique selling proposition may be a combination of elements, including special services you offer, the expertise of your staff, and key benefits you provide to your clients.
Q: Our hospital offers specialty services. How can we let pet owners know we exist?
A: As an animal specialty hospital, you will need a multi-pronged veterinary marketing strategy to communicate your services to your target market. That veterinary marketing strategy will likely include a solid web presence, internet marketing, and direct mail. It is important to remember that you need consistent, diverse marketing in order to establish your veterinary specialty hospital brand and reputation.
Q: My veterinary website is not as nice as my competitor’s website. Does it matter?
A: In today’s society, the vast majority of your potential clients will check your website and your competition’s websites before making the decision of where to bring their pet. Your veterinary website must be clean and professional and clearly communicate your services and the benefits you provide in order to establish your credibility. If a competitor’s website outshines your own, they will likely get the business. We will perform a veterinary website design analysis and help you develop a veterinary website that will turn prospects into customers.
Q: I don’t have a veterinary website. Is it really that important?
A: Yes, it is! Almost all your prospects will search for a vet on the web. You must have a clean, professional, attractive veterinary website in order to communicate your credibility and attract new customers.
Q: Why do I need a veterinary logo?
A: A good veterinary logo is at the foundation of your veterinary marketing and branding strategy. It makes you recognizable at a glance, distinguishes you from your competition, and communicates the essence of your business to your clients and your prospects.
Q: What is included with your veterinary website packages?
A: Our veterinary websites all include custom design, full content development with search engine optimized copy, photo galleries, an easy-to-use content editor, email capture, and Google Analytics.
Q: Will I be able to made changes to my veterinary website myself?
A: Absolutely. Our easy-to-use content editor is included with every veterinary website.
Q: My current veterinary website is linked to a PetPortal. Can that link be transferred to a site created by VetMG?
A: Certainly. We would be glad to create a veterinary website for your veterinary practice or animal specialty hospital that links to PetPortal.
Q: My veterinary hospital has a Facebook page. Can VetMG add a link to it on my website?
A: Yes. We can add a link to your Facebook page to your veterinary hospital website.
Q: Why should my veterinary hospital have a Facebook page?
A: A Facebook page helps you to connect with your clients socially, developing strong emotional bonds. It will generate referrals and recommendations as people chat with one another. It will also improve your search engine rankings and drive traffic to your veterinary hospital’s website. VetMG would be glad to help you create a dynamic and professional veterinary Facebook page.
Q: Why should I engage in veterinary email marketing?
A: Veterinary email marketing is a prime method of providing your clients with updates and announcements, promoting offers and events, and introducing new staff members. All this keeps you top-of-mind and generates steady business. You can also use email marketing to drive clients and prospects to your veterinary website and Facebook page.
Q: What is veterinary mobile marketing used for?
A: You can use veterinary mobile marketing to keep your clients current with appointment reminders, care instructions, and pet health updates. This regular communication generates client loyalty while reducing your marketing and communication costs. Veterinary mobile marketing can be integrated with most scheduling and calendar systems.